Broomberg — ERP/CRM Modernization, Team Build & Scale Enablement
Client
Broomberg (On-Demand B2C Cleaning Service)
Engagement Period
Aug 2015 – Apr 2016
Overview
Protize supported Broomberg’s growth journey by building and leading a focused engineering function, modernizing internal operations technology, and strengthening delivery practices.
The engagement helped establish scalable systems and engineering discipline during a critical expansion phase.
Business Context
Broomberg was scaling rapidly in the on-demand cleaning segment and required stronger internal systems for operations, sales, and service management.
The objective was to improve execution speed, reduce waste, and prepare the business for growth and investment readiness.
Challenges
- Fragmented ops and sales workflows limiting scale
- Need for a robust ERP/CRM backbone tailored to business processes
- Limited internal engineering bandwidth at growth stage
- High infrastructure spend and release friction
- Fundraising phase requiring technical due diligence readiness
Protize Scope
- Engineering hiring and team leadership
- Architecture planning and system modernization strategy
- ERP/CRM product design and delivery
- Microservice-aligned implementation approach
- CI/CD and automation testing adoption
- AWS infrastructure ownership and cost optimization
- Technical due diligence leadership during seed fundraising
Technology Stack
Django, Node.js, Redis, Angular, AWS
What We Delivered
- Custom ERP-CRM platform aligned to Broomberg’s operational needs
- Microservice-based architecture for modular and scalable growth
- Continuous deployment practices with automated testing workflows
- Infrastructure optimization program for better cloud cost efficiency
- Technical leadership support for investment due diligence process
Outcomes
- 25% improvement in operations and sales efficiency
- 20% revenue increase in Q4 2015
- 40% infrastructure cost reduction after cloud/process optimization
- Supported technical due diligence during seed round of INR 10 million
- Enabled stronger execution capacity with a dedicated 5-engineer team
Team & Delivery
Protize hired and led the core technology team, combining product architecture, delivery governance, and platform reliability initiatives to support Broomberg’s high-growth stage.