Broomberg — ERP/CRM Modernization, Team Build & Scale Enablement

Overview

Protize partnered with Broomberg during a critical growth phase to build and lead a focused engineering function, modernize internal operations technology, and strengthen delivery discipline. The engagement established scalable systems and execution maturity across product and platform layers.

Business Context

Broomberg was scaling rapidly in the on-demand B2C cleaning segment and required stronger internal systems for operations, sales, and service management. The business needed faster execution, lower infrastructure waste, and improved technical readiness for fundraising and scale.

Challenge

Broomberg faced fragmented operational workflows, release friction, and limited engineering bandwidth at a high-growth stage. The company needed a robust ERP/CRM backbone, improved reliability and deployment velocity, and technical due diligence readiness—while maintaining business continuity.

Solution

Protize led an end-to-end modernization program covering architecture strategy, ERP/CRM transformation, CI/CD adoption, automation testing, and AWS optimization. Alongside platform upgrades, Protize built and led the engineering team through structured hiring, onboarding, and execution governance.

What We Delivered

• Custom ERP/CRM platform aligned to Broomberg’s operational workflows
• Microservice-oriented architecture to support modular scale
• Continuous deployment pipeline with automation testing practices
• AWS infrastructure optimization for reliability and cost control
• Technical leadership support for due diligence during fundraising

Technology Stack

Django Node.js AWS Redis Angular Microservices Architecture Continuous Deployment Automation Testing Technical Due Diligence ERP CRM

Results

• 25% improvement in operations and sales efficiency
• 20% revenue increase in Q4 2015
• 40% infrastructure cost reduction after cloud/process optimization
• Supported technical due diligence for seed fundraising of INR 10 million
• Enabled stronger execution capacity with a dedicated 5-engineer team

Team & Delivery Scale

Protize hired and led the core engineering team, combining product architecture, delivery governance, and platform reliability initiatives to support Broomberg’s high-growth trajectory.